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Membership Recruitment & Retention
Membership is the backbone of any non-profit organization and recruitment and retention is the constant challenge facing every volunteer leader today. Fernley associates work with each client individually to evaluate the effectiveness of established programs and services and to explore new opportunities.Our member services associates are prepared to:
- Manage membership database; perform routine updates
- Maintain vital historical and demographic data
- Facilitate new member process - working closely with Membership Chair
- Coordinate annual dues renewal process - in conjunction with the accounting department
- Conduct membership recruitment and retention campaigns
- Produce customized membership reports
- Provide literature and product fulfillment services
- Facilitate communications with members
Communication and Publication Services
Effectively communicating with your current members and your potential members is vital to the success of your organization. Fernley's communication experts know the importance of preserving the image of your organization in all promotional materials. From electronic newsletters to four-color printed magazines, web-based membership directories, and specialized brochures, our experts can create a cohesive message that represents your members and the profession or industry you serve. In addition to creative eye-catching communication pieces, we have the expertise to oversee the entire print production process.
Our experienced creative team is prepared to:
- Produce journals, magazines and newsletters
- Create advertisements, logos and signage
- Develop educational handbooks, conference brochures and membership directories
- Design marketing materials, program books and manuals
- Provide editorial services including copywriting and proofreading
- Share ideas and make recommendations based on our extensive experience in creating effective communication materials.