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Newsletter - September 2011

President's Message
By G.A. Taylor Fernley, President & CEO

A visionary is often defined as a person with unusual foresight and the ability to anticipate things before they happen. Whenever we are in a position of leadership, we carry the responsibility of being a visionary, whether we like it or not. Failing to be a visionary in today's competitive climate will, frankly speaking, put you out of business. It doesn't matter if you're running a $1 million company or a $1 billion company. As the visionary in your organization, your job to keep everyone focused on the goals at all times.
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"How to Create a Compelling RFP"
By Lindsay Groff, Vice President, Premier Meeting Solutions

The first, and perhaps most important step in finding the perfect location for your next conference, convention or tradeshow begins with creating an informative and desirable request for proposal. The RFP process need not be daunting, or something you push to the bottom of your to-do list. Remember, you want to create a win-win for the association and the hotel. Following these 7-Tips will help navigate you through the process and in the end your RFP should provide you with proposals from suitable hotels eager to work with your organization.
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"Tips for a Successful Website Redesign Project"
By Joe Casey, CAE, Account Manager

Planning to redesign your organization's website can be an exciting, yet anxious time for volunteer leaders, staff and members alike. It can also be time consuming and costly; yet in most cases, well worth the effort. One of the key elements that can lead to a successful result is to begin by identifying the right technology vendor to walk you through the project. Consider a web firm whose expertise goes well beyond the nuts and bolts of website framework and code writing. This should be a long-term strategic partner that can help you use the website as a marketing tool.
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"Is Your Association Ready for Radical Change?"
By Vicki Scott, Director of Client Services

If you haven't read "The Race for Relevance" yet, you'll want to add it to your reading list. A group of Fernley & Fernley account executives were fortunate enough to hear one of the authors, Harrison Coerver, make a keynote speech at the Mid-Atlantic Society of Association Executives mid-year conference earlier in the summer. Conference attendees received a copy of the book, which they eagerly read and then shared with their colleagues. In true Fernley & Fernley fashion, a "Lunch & Learn" session was convened where our associates shared their thoughts on the 5-Radical Changes proposed in the book. This was a lively discussion indeed! Working in an association management company (AMC) environment, representing over twenty clients, added a unique perspective to the conversation.
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Fernley & Fernley, Inc. has been a leader in the non-profit management industry for well over a century. The nation's first Association Management Company (AMC), Fernley & Fernley provides professional management services to 20 non-profit trade associations and professional societies representing a wide variety of business sectors and professions. Fernley & Fernley holds the distinction of being among the first to receive charter accreditation from the Association Management Company Institute (AMCI). Our Mission is simple - "We Advance the Mission of Our Clients".

This newsletter is produced as a service to volunteer leaders within the non-profit community that Fernley & Fernley serves. Articles or statements appearing herein are presented for informational purposes and do not constitute legal opinion, advice or judgment, and should not be relied upon as such. Inquiries or comments should be directed to info@fernley.com.

© 2011 Fernley & Fernley Inc.