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Newsletter - August 2009

President's Message - Networking... The Old Fashioned Way
by G.A. Taylor Fernley, President & CEO

Building up a qualified network of diverse contacts is vital for any organization; for-profit as well as non-profit. Aligning yourself with different clusters or groups can only serve to expand opportunities; possibly even opening doors that you never knew existed. And, from my perspective, the more diverse the network, the better it will be. Let's also not lose sight of the fact that it's "a numbers game". More contacts translate into more potential business leads, prospective members, or new partnerships, depending on your organization's objective.
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Are you LinkedIn?
By Alicia Muller, Director of New Business Development

Are you looking for a cutting edge marketing option that is easy on the budget? Did you know that creating a LinkedIn Group for your non-profit organization can compliment your existing marketing plan? LinkedIn is a business focused social networking site with over 30 million active users and best of all, there are no subscription fees or long-term commitments.
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Social Networking for Non-Profits
By Caitlin Middleton, Executive Director

Social networking sites began taking over college campuses a few years ago, and have made their way to corporate America and the non-profit community with lightning speed. And why not? When used properly, internet social networking sites such as Facebook can be a valuable and low cost supplement to your organization's public awareness or marketing campaign.
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Associations and 'Tweeting'
By Chris Harrington

The most recent website to gain in popularity, especially for business professionals, is Twitter. Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, "What are you doing?"
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Volunteer Leadership Today is produced quarterly as a service to the non-profit community that Fernley & Fernley, Inc. has served for well over a century. Articles or statements appearing herein are presented for informational purposes and do not constitute legal opinion, advice or judgment, and should not be relied upon as such. Inquiries or comments should be directed to info@fernley.com. For more information on Fernley & Fernley, Inc. and the professional services we offer visit our web site at www.fernley.com or call (215) 564-3484. © 2008 Fernley & Fernley, Inc.