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Fernley & Fernley CEO Gives Practical Advice For Non-Profits To Survive During Tough Times
FOR IMMEDIATE RELEASE
October 2009
For Additional Information Contact:
Vicki Scott
info@fernley.com
Philadelphia, PA - Association executives from the tri-state area gathered outside of Washington, D.C. to attend a complimentary Association Leaders Seminar presented by Fernley & Fernley, Inc. and Health Advocate, Inc. The goal of this co-sponsored event was to share practical advice and innovative ideas for associations and professional societies to successfully navigate through the current challenging economic environment.
Taylor Fernley, President & CEO of Fernley & Fernley, Inc. described the seminar as "a great opportunity for association executives and volunteer leaders to learn that they're not alone and to hear what others are doing to survive." Some of the key points shared included - building and maintaining loyal relationships, embracing technology - especially social media web sites, evaluating your current service delivery model - consider outsourcing, and being financially aggressive.
Dr. Abbie Leibowitz, co-founder of Health Advocate, Inc. provided an overview of the latest developments in medical cost containment strategies and new patient advocacy products that can add value as well as revenue to non-profit organizations.
The event was designed as an interactive forum that encouraged attendees to actively participate in discussions and to share personal experiences and ideas that others could potentially benefit from.
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Fernley & Fernley, Inc. is a fourth-generation firm in the association management business, representing over 20 non-profit trade associations and professional societies. Fernley & Fernley holds the distinction of being among the first to receive dual charter accreditation from the Association Management Company Institute (AMCI) and the American Society of Association Executives (ASAE). For more information visit our web site at www.fernley.com