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Fernley & Fernley Proactive with E-Business
Turns to E-Business Trends in Manufacturing Survey to Assist Members with Online Strategy
FOR IMMEDIATE RELEASE
Contact: Bill Norton
215-564-3484 ext. 2235
bnorton@fernley.com
Philadelphia - Fernley & Fernley, an outsource provider of management services to industrial trade associations and professional societies, announced the launch of the 2007 E-Business Trends in Manufacturing Survey cosponsored by SVM E-Business Solutions, a leading online marketing agency for manufacturers and creator of the survey.
This annual study helps industrial marketing executives acquire an in-depth understanding of the key e-business and online marketing trends that are impacting their industry and their competitors. The goal of this survey is to educate and empower manufacturing executives with the knowledge to create and implement successful online marketing strategies.
"Many of the association and society members we work with every day are struggling with their online strategy," said Taylor Fernley, president of Fernley & Fernley. "By partnering with SVM on this trends study, we believe we will provide our clients with a valuable resource they can use to gain greater success online and grow their businesses."
By participating in the E-Business Trends in Manufacturing Survey, industrial marketers will learn:
- The factors that contribute to a profitable online marketing strategy
- The top online marketing techniques that generate the most sales leads
- The leading features and capabilities of successful Websites
- Successful ways to employ email and search engines to achieve results
- The top online marketing initiatives to be employed by their competitors in 2007
"While most manufacturers and distributors have a Website, few have achieved significant ROI on their online marketing investments," said Bob DeStefano, president of SVM E-Business Solutions. "The goal of our study is to empower industrial marketers with the key online marketing trends, tactics and best practices that they should employ to produce results."
There is no cost to participate in this study, and all industrial marketers are invited to contribute. All responses will remain strictly confidential and the survey will take only a few minutes to complete. Participants will receive priority access to the survey results, and an entry to win a $50 gift certificate from Amazon.com.
To participate in this survey, please go to http://www.svmsolutions.com/survey.
ABOUT SVM E-BUSINESS SOLUTIONS
SVM E-Business Solutions is a leading online marketing agency focused on delivering measurable business results for manufacturers. Since 1995, SVM has helped industrial marketers leverage online marketing to attract prospects, generate leads, drive revenues and strengthen relationships with customers. For more information, visit SVM on the Web at http://www.svmsolutions.com, or call (877) SVM-EBIZ.
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ABOUT FERNLEY & FERNLEY
Fernley & Fernley, Inc., founded in 1886, is a fourth-generation family firm in the association management business, representing 30 trade associations and medical and professional societies. Fernley & Fernley holds the distinction of being among the first to receive national accreditation from the AMC institute (formerly the International Association of Association Management Companies) and the American Society of Association Executives (ASAE) and is the longest established Association Management Company in the country. Throughout the years, Fernley & Fernley has maintained a solid reputation as a leader within the association management field and in the wide spectrum of industries it serves. To learn more about Fernley & Fernley visit their web site at www.fernley.com.