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Living the Strategic Plan

President's Message
By G.A. Taylor Fernley, President & CEO

A visionary is often defined as a person with unusual foresight and the ability to anticipate things before they happen. Whenever we are in a position of leadership, we carry the responsibility of being a visionary, whether we like it or not. Failing to be a visionary in today's competitive climate will, frankly speaking, put you out of business. It doesn't matter if you're running a $1 million company or a $1 billion company. As the visionary in your organization, your job to keep everyone focused on the goals at all times.

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Strategic Visioning
By Ken Hutton, Executive Director

Having a written plan is a vital component for the survival of the modern association. Some call it long-term planning, others refer to it as strategic planning, but the term strategic visioning may be the most appropriate term. Strategic visioning is to proactively plan for the future. What you call it isn't nearly as important as committing to the actual planning process. Although the Board of Directors is responsible for setting the direction for the association, a great place to start is by surveying your members. After all, it is their association.

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"Strategic Planning Made Simple"
By Stella R. Sytnik, Account Executive

When you hear the words “strategic plan” it can be quite intimidating. You might picture yourself drowning underneath stacks of research papers, bestselling books, and files. That may have been the case years ago, but the good news is that today’s strategic plans can be equally effective, yet extremely less cumbersome to manage. Focusing on fewer, key objectives will simplify the planning process and make your goals more attainable.

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"Let's Retreat!"
By Suzanne Pine, Executive Vice President and Bill Norton, Vice President of Marketing

Keeping your Board of Directors strategically focused and continually engaged in the process can be challenging, especially when there is turnover every year. For years, for-profit companies have routinely invested time and money into annual employee retreats. Today, more and more non-profit organizations are taking advantage of this proven format to strengthen their Boards.

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