“The Decision to Join” – How individuals determine value and why they choose to belong
By James Dalton and Monica Dignam Research and Analysis from ASAE & The Center for Association Leadership Executive Summary By: Suzanne C. Pine, Executive Vice President

Fundamentally, this study contributed a research breakthrough by pooling the population of many associations and establishing more useful definitions of current, former, and never members. Other significant methodological contributions include the distinction made between attitudes toward associations in general versus a specific association in the respondent’s field and the importance of environmental challenges as compared to association capabilities. This executive summary is only the tip of the research iceberg, however, it will hopefully provide readers will a little insight into why membership recruitment and retention efforts are so challenging.

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"Recruiting New Members"
By Bill Norton, Vice President of Marketing

At the heart of nearly every flourishing association and professional society is a successful Membership Recruitment Campaign. This article addresses several questions/challenges organizations need to face before they begin developing a membership recruitment campaign that will meet their goals. Some of these questions may seem easy to answer at first glance, but in most cases will require serious thought

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