Measuring Program Effectiveness

"Getting More Bang for Your Buck"
By Timothy Bower, Director of New Business Development

Offering quality programming is essential for today's not-for-profit organizations. Businesses no longer automatically approve the expense of an employee's annual membership fee in a society or association without proof that it will benefit the company in the long run. Employers are weighing not only the dollar impact, but the lost productivity for time away from the office. Therefore it is imperative that not-for-profit organizations evaluate their educational programming to ensure that it offers value to the membership. Programming must also produce the desired return on investment for the association or society.

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