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Marketing & Communication for Today and Tomorrow

"Associations and 'Tweeting'"
By Chris Harrington

Social Media has at times been referred to as 'nothing more than another useless tool for young people to interact.' Sites like Facebook and MySpace were created for the sole purpose of connecting current and former friends and classmates. The most recent website to gain in popularity, especially for business professionals, is Twitter. Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, "What are you doing?"

Although some recent studies indicate that a large percentage of 'tweeting' is still focused on socializing, an increasing number of businesses, associations, and special interest groups are now using this new outlet to distribute real time updates on news and activities considered beneficial to members.

The American Society of Association Executives (ASAE) has started using Twitter to promote meetings, conferences, and expos. Most recently, ASAE 'tweeted' about their 2009 Annual Meeting that took place in Toronto recently. Twitter allowed members to stay informed on meeting times, seminar topics, and other activities occurring prior to and during the meeting. This system of delivering an online itinerary gives members the ability to see what is happening at all times during the meeting which enables them to change plans on the spot.

Using Twitter to keep association members updated on important information is becoming an efficient and convenient method of communication.