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Market Research Tips
By Linda Rink, President of RINK Consulting
When people think of market research, surveys are often the first thing that comes to mind. And for a good reason: the easiest way to get information from someone is to simply ask them -- in person, over the phone, in a mailed questionnaire, or via the internet. Conducting surveys is also a very cost effective method of obtaining information, especially using one of the many electronic survey tools available today. Surveying your members annually can be an effective way to ensure that the association's goals and initiatives accurately reflect the individuals or companies that support it.
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"Study
Finds that 79% of Industrial Marketing Execs Will Increase Online Marketing Spending in 2007"
By Bill Norton, Vice President of Marketing
Marketing has always been considered a key element of a successful business plan. Although traditional marketing tools are still necessary, many companies and non-profit organizations are looking to the internet to reach their target audience. A recent study indicates that firms are increasing their online marketing budgets and as a result, their revenue and profits are also on the rise.
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