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Industry Changes / Challenges / Opportunities
Associations 3.0: "The New Normal"
By G.A. Taylor Fernley, President & CEO
The business landscape as we know it is forever changed. Many industry associations are remaking themselves or disappearing entirely. The sooner we recognize that this downturn has been the precursor to another seismic shift in our economy and society, the quicker we can shift from a doom-and-gloom mindset to being exited about new growth and ready to embrace the next area of, let's call it, reinvention. We as association leaders need to invent the next "traditions" for our organizations, ways of thinking and being that will allow us to move forward with greater confidence so that we may realize our full potential and progressively and aggressively move our associations forward.
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President's Message - Be a Thought Leader
By G.A. Taylor Fernley, President & CEO
NEWSFLASH: Loyalty is NOT dead! Contrary to popular opinion, it is in fact alive and well and just looks a little bit different than it did in the past. Satisfaction is not nearly as important as loyalty, but do you know the difference? Providing clear direction and understanding breads loyalty, as does delivering a higher level of customer service than your competition. To be a successful thought leader within your association or business, consider subscribing to the acronym
R-E-S-P-E-C-T which as you will soon see represents seven profound words that can dramatically impact the loyalty factor for your organization if used consistently. The future will be exceedingly bright for those who do.
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IQ vs. EQ Hire Smart People Who Understand More Than Just the Job
By G.A. Taylor Fernley
In the business world, we are always looking for ways to gain a competitive advantage. For many years, organizations thought that bright, intelligent people were the key to superior performance. But "book smarts," in the form of high IQs or stellar GPAs, we now know do not always translate to equally exemplary job performance. The connection is limited at best.
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"Going Green"
(Adapted from NBC4.com)
By Lindsay Groff, Executive Director
It seems that everywhere you turn someone is talking about "going green". It's on your television, in your newspaper, on the internet, now more than ever before. But can we really do something to save the environment or is it too little, too late? Well, the good news is it's not too late and yes there are lots of things each of us can do to be part of the solution and better yet, save money at the same time.
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"Why Join an Association?"
By Kenneth R. Hutton, Senior Vice President
In this era of ever increasing competition for membership dollars it is necessary for every association to communicate the value it brings to the industry and the member. The decision to join an association is usually considered a personal one; however, it can be a great business decision too!
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